Search Engine Optimization (SEO) is the art of increasing the volume and quality of site traffic to your website from search engines like Google, Yahoo, Bing, etc. It is also known as Search Engine Marketing. SEO targets paid online traffic and not organic traffic or natural traffic. Organic traffic is referred to visitors who are searching for a particular word or phrase and are not the result of advertising sponsored links.

The primary objective of SEO is to rank high in the rankings of various popular search engines. Traffic generated through SEO efforts are more targeted because they were specifically targeted. It also reduces the cost involved in Internet marketing as well as time and effort spent on formulating a strategy for each keyword. It has been seen that many sites that do not take proper steps to optimize their web pages for popular keywords fail to draw maximum traffic and subsequently suffer losses. Hence, it is important for every business website to take steps to achieve a good ranking in search engines like Google, Yahoo and Bing.

Social Media Marketing (SMM) seeks to gain popularity among target audiences by using social media tools such as Facebook, Twitter, LinkedIn, etc. These tools help in sharing content with friends, followers and the public. Social media helps in generating traffic by providing platforms to reach potential clients, share news and information, create blogs, participate in various discussion forums etc. SMM also allows organizations to use its unique set of features such as discussion forums, video marketing, RSS feeds etc. to generate more social traffic. This is done by submitting articles to directories and blog posting to popular social networking sites such as Facebook, Twitter and others.

Another way of achieving search engine optimization results is through link building. Keyword rich websites with relevant content can be linked to other websites which carry the same theme. In turn, these links are picked up by other websites. In turn, these website owners in turn provide links to their websites attracting traffic.

Content Marketing/SEM can be used to obtain visibility in search engine rankings.

Content Marketing/SEM seeks to promote the brand, product or service by providing consumers with updated and unique content. These services are offered by content writers, content marketers and SEO firms. Search Engine Optimization techniques are designed to give high page rankings and traffic to websites. Content Marketing/SEM helps in increasing brand awareness and improving customer loyalty by building customer loyalty.

Search Engine Optimization or SEO work to make sure that your web pages are search engine friendly and can achieve a high page ranking amongst various search engines. SEO services include a wide range of activities that include creating keyword enriched content, writing and optimizing Meta tags, choosing the right keywords and key phrases, making sure the website content links to the right sites and so on. Keywords and key phrases should be chosen keeping in mind the target audience. These activities are carried out by web designers and developers so that you get better results.

It is important to optimize the websites so that they get better search engine optimization ranking.

Websites can be made more visible by using keywords and key phrases. Content is another essential part of Search Engine Optimization. Writing articles related to your business and website is an excellent way of getting your websites rank higher on search engines. Creating directories and blogs related to your business and website is another way of making sure that your website ranks high in search engines.

There are some search engine optimization techniques that use natural techniques for achieving better rankings.

• These include adding Meta tags, making sure the site content links to the right sites, using different keywords for every keyword in a particular niche and so on.
• Natural techniques are a better option because they ensure that the user experience is not affected and that the website does not get penalized for poor ranking factors.
• The most important thing to remember is that unique content and search results are important for achieving success in Search Engine Optimization.